​Pricing, Profit and Your Business Model
​Learn how the profit equation fits into your business model with a focus on pricing.
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​Learn how the numbers work with a focus on pricing to maximize your business profit. In this book we'll cover these 6 fundamental topics:
  • ​A deep dive into the profit equation and how it relates to your business model
  • ​The 9 profit drivers and how you can manage each driver effectively to boost profit
  • ​Two ways of getting customers to spend more and what you can do about it
  • ​The two pricing strategies and pick one that is right for you
  • ​A thorough discussion on how you can raise prices
  • ​Why you need to root everything back to the numbers

Have you ever felt you are working too hard for too many hours and ultimately, not making enough money? If so, you are not alone. The most common underlying reason for this problem is the lack of understanding of the numbers, which results in poor pricing strategy. Most small businesses end up competing with each other over price, with no real differentiation in the market.

In this book, I will show you how the numbers fit into your business model with a specific focus on pricing. Understand that you need to choose a pricing scheme that really works based on your product/service and its market, in order to build a more profitable and successful business.

William Chong is a Chartered Professional Accountant and the founder of WTC Chartered Professional Accountant, a cloud accounting firm specialized in providing comprehensive accounting and tax solutions for small businesses.

William brings with him more than 10 years of experience in the accounting industry and has helped hundreds of small businesses achieve financial success. William is a strong believer that every entrepreneur should be financially intelligent, as it is the catalyst of building a successful and sustainable business.